Facebook Opens Up Mobile Ad Network to All Advertisers

Facebook's mobile ad business is about to get another boost.

The social network announced Tuesday that its mobile ad platform, called Audience Network, is now open to all marketers and mobile developers.

Facebook reportedly close to launching new ad platform in bid to take on Google

It looks as if Facebook is about to reveal exactly what it’s made of the Atlas Advertising Suite, which it bought from Microsoft last year.

The ad manager and measuring tool will launch imminently as an advertising platform for the social networking giant as part of its strategy to boost revenue and take on Google in the online ad space, the Wall Street Journal reported Monday.